| 1 | --- |
| 2 | brand_id: google |
| 3 | kind: brand |
| 4 | summary: Google brand identity — multi-product corporate decks, developer events (Google I/O style), education and training in the Google ecosystem |
| 5 | primary_color: "#4285F4" |
| 6 | --- |
| 7 | |
| 8 | # Google Brand Specification |
| 9 | |
| 10 | > Identity-only preset. No SVG page roster — pages are composed freely under these constraints. |
| 11 | |
| 12 | ## I. Brand Overview |
| 13 | |
| 14 | | Property | Value | |
| 15 | |---|---| |
| 16 | | Brand Name | Google | |
| 17 | | Use Cases | Product launches, developer events (Google I/O style), corporate updates, multi-product decks, ecosystem education / training | |
| 18 | | Tone | Modern, friendly, optimistic, clear, multi-color expressive | |
| 19 | | Sources | Bundled Google SVG assets; [Google Brand Resource Center](https://about.google/brand-resource-center/guidance/), reviewed 2026-07-13 | |
| 20 | |
| 21 | ## II. Color Scheme |
| 22 | |
| 23 | | Role | HEX | Provenance | Notes | |
| 24 | |---|---|---|---| |
| 25 | | primary | `#4285F4` | fact | Google Blue — extracted from `google_g_logo.svg` | |
| 26 | | secondary | `#34A853` | fact | Google Green | |
| 27 | | accent (warm) | `#FBBC05` | fact | Google Yellow | |
| 28 | | accent (alert) | `#EA4335` | fact | Google Red | |
| 29 | | text | `#202124` | approx | Standard Material / Google product UI text | |
| 30 | | bg | `#FFFFFF` | approx | Default light presentation background | |
| 31 | |
| 32 | The four primary brand colors (Blue / Green / Yellow / Red) carry equal weight in Google brand usage; the `primary` / `secondary` / `accent` role split above is a slide-layout presentation hierarchy convention, not a brand prominence statement. Strategist may rotate any of the four into the dominant role per page rhythm. |
| 33 | |
| 34 | ## III. Typography |
| 35 | |
| 36 | | Role | Family | Weight | |
| 37 | |---|---|---| |
| 38 | | title | `"Segoe UI", "Microsoft YaHei", sans-serif` | 500–700 | |
| 39 | | body | `"Segoe UI", "Microsoft YaHei", sans-serif` | 400 | |
| 40 | |
| 41 | > `Google Sans` and `Roboto` are references. PPT Master neither auto-embeds fonts nor follows CSS tails in PowerPoint. The rows above are the default Windows/Office export; replace them only with a user-confirmed target-installed face. |
| 42 | |
| 43 | ## IV. Logo |
| 44 | |
| 45 | Google uses a dual-lockup brand system — pick by context, never combine on the same page. |
| 46 | |
| 47 | | File | Form | Usage | |
| 48 | |---|---|---| |
| 49 | | `../images/google_wordmark.svg` | Full "Google" wordmark (272×92) | Cover hero, ending sign-off, any moment the full brand reads at a glance | |
| 50 | | `../images/google_g_logo.svg` | Square multi-color "G" mark (24×24) | Header / footer corners, page-number neighbors, tight badges, any small-size moment where the wordmark would become illegible | |
| 51 | |
| 52 | - Cover: prefer wordmark |
| 53 | - Per-page: optional — only when wordmark or G mark genuinely fits the layout; do not stamp every page |
| 54 | - Use only unmodified approved artwork and follow the official guidance for the actual context; never imply affiliation, sponsorship, or endorsement |
| 55 | - Clearspace: follow the applicable official asset guidance; never crowd the logo or place it on a busy background |
| 56 | |
| 57 | ## V. Voice & Tone |
| 58 | |
| 59 | - Formality: neutral |
| 60 | - Person: we / you (English), 我们 / 你 (Chinese) |
| 61 | - Emoji: allowed |
| 62 | - Abbreviations: common-abbrev-allowed |
| 63 | |
| 64 | ## VI. Icon Style |
| 65 | |
| 66 | - Preference: one consistent Material-aligned family; filled or stroke according to the deck context |
| 67 | |
| 68 | > This is a presentation convention, not permission to imitate Google's visual identity. When the deck uses `templates/icons/`, choose one compatible family and keep weight/fill treatment consistent. |
| 69 |