| 1 | --- |
| 2 | brand_id: anthropic |
| 3 | kind: brand |
| 4 | summary: Anthropic / Claude brand family — AI research, product talks, developer conferences, technical training, and launches |
| 5 | primary_color: "#D97757" |
| 6 | --- |
| 7 | |
| 8 | # Anthropic / Claude Brand Family Specification |
| 9 | |
| 10 | > Identity-only preset. No SVG page roster — pages are composed freely under these constraints. |
| 11 | |
| 12 | ## I. Brand Overview |
| 13 | |
| 14 | | Property | Value | |
| 15 | |---|---| |
| 16 | | Brand Name | Anthropic / Claude | |
| 17 | | Use Cases | AI / LLM research updates, Claude product talks, developer conferences, technical training, product launches | |
| 18 | | Tone | Tech-forward, professional, modern, conclusion-first, restrained | |
| 19 | | Sources | Bundled Claude SVG assets for literal logo colors; Anthropic public materials reviewed 2026-07-13 | |
| 20 | |
| 21 | ## II. Color Scheme |
| 22 | |
| 23 | | Role | HEX | Provenance | Notes | |
| 24 | |---|---|---|---| |
| 25 | | primary | `#D97757` | fact | Claude coral — literal fill in the bundled Claude star mark | |
| 26 | | neutral-dark | `#191919` | fact | Literal fill in the bundled Claude wordmark | |
| 27 | | bg | `#FFFFFF` | approx | Default light presentation background | |
| 28 | | surface | `#F8FAFC` | approx | Off-white — card background | |
| 29 | | border | `#E2E8F0` | approx | Light gray — card borders, dividers | |
| 30 | | muted-text | `#64748B` | approx | Slate gray — secondary text, chart labels | |
| 31 | |
| 32 | The first two rows are literal Claude asset facts. Background and neutral rows are presentation conventions, not official company tokens. Choose semantic chart/status colors per deck; do not lock an invented info/success/alert trio as Anthropic identity. |
| 33 | |
| 34 | ## III. Typography |
| 35 | |
| 36 | | Role | Family | Weight | |
| 37 | |---|---|---| |
| 38 | | title | `Arial, "Microsoft YaHei", sans-serif` | 600–700 | |
| 39 | | body | `Arial, "Microsoft YaHei", sans-serif` | 400 | |
| 40 | |
| 41 | > `Styrene A` and `Anthropic Sans` are references. PPT Master neither auto-embeds fonts nor follows CSS tails in PowerPoint. The rows above are the default Windows/Office export; replace them only with a user-confirmed target-installed face. |
| 42 | |
| 43 | ## IV. Logo |
| 44 | |
| 45 | This preset intentionally combines Anthropic company voice with Claude product visuals. The bundled star and wordmark belong to Claude; they are not relabeled as an Anthropic corporate mark. Pick one Claude asset by context and never combine several lockups on the same page. |
| 46 | |
| 47 | | File | Form | Usage | |
| 48 | |---|---|---| |
| 49 | | `../images/anthropic_claude_lockup.svg` | Claude star + "Claude" wordmark (112×24) | Cover hero, ending sign-off, and Claude product moments | |
| 50 | | `../images/anthropic_mark.svg` | Claude square star mark (24×24; historical filename retained) | Header/footer corners, page-number neighbors, and compact Claude product badges | |
| 51 | | `../images/claude_wordmark.svg` | "Claude" wordmark alone (82×24) | When the visual context already establishes the brand and only the product name needs to be reinforced | |
| 52 | |
| 53 | - Claude-facing cover: prefer the complete Claude lockup |
| 54 | - Anthropic-company-facing cover: use editable `Anthropic` text unless an approved corporate lockup is supplied; do not substitute the Claude wordmark |
| 55 | - Per-page: optional — only when one of these genuinely fits the layout; do not stamp every page |
| 56 | - Clearspace: leave at least 0.5× mark height of empty space on all sides; never overlap text or photographic backgrounds |
| 57 | - Mark color is fixed at `#D97757`; wordmark inherits the page text color (default `#191919` on light bg, `#FFFFFF` on dark) |
| 58 | |
| 59 | ## V. Voice & Tone |
| 60 | |
| 61 | - Formality: professional-neutral |
| 62 | - Person: we / you (English), 我们 / 你 (Chinese) |
| 63 | - Emoji: avoid |
| 64 | - Abbreviations: spell-out-first-use |
| 65 | |
| 66 | ## VI. Icon Style |
| 67 | |
| 68 | - Preference: stroke |
| 69 | |
| 70 | > This is a presentation convention, not an official brand token. Prefer `tabler` or `lucide` stroke families when they fit the deck; keep one icon family consistent. |
| 71 |