| 1 | --- |
| 2 | brand_id: 中国电建 |
| 3 | kind: brand |
| 4 | summary: POWERCHINA brand identity for engineering project reports, technical proposals, business negotiations, and corporate promotion |
| 5 | primary_color: "#004EA1" |
| 6 | --- |
| 7 | |
| 8 | # POWERCHINA (中国电建) Brand Specification |
| 9 | |
| 10 | > Identity-only preset. No SVG page roster; pages are composed freely under these brand constraints. |
| 11 | |
| 12 | ## I. Brand Overview |
| 13 | |
| 14 | | Property | Value | |
| 15 | |---|---| |
| 16 | | Brand Name | POWERCHINA / 中国电建 | |
| 17 | | Use Cases | Engineering project reports, technical proposal presentations, business negotiations, corporate promotion, annual summaries | |
| 18 | | Tone | Professional, composed, international, state-owned enterprise style | |
| 19 | | Sources | Bundled logo assets for literal colors; [POWERCHINA Brand and Visual Identity Manual (2025) release page](https://11j.powerchina.cn/col/col16780/art/2025/art_daed13ac0e294a56a31033ced7689708.html), reviewed 2026-07-13 | |
| 20 | |
| 21 | ## II. Color Scheme |
| 22 | |
| 23 | | Role | HEX | Provenance | Notes | |
| 24 | |---|---|---|---| |
| 25 | | primary | `#004EA1` | approx | Dominant blue sampled from the bundled raster POWERCHINA group symbol | |
| 26 | | secondary | `#C90A4F` | approx | Dominant magenta-red sampled from the bundled raster POWERCHINA group symbol | |
| 27 | | text | `#1A1A1A` | approx | Primary body text on light backgrounds | |
| 28 | | muted-text | `#4A5568` | approx | Secondary descriptions and annotations | |
| 29 | | bg | `#FFFFFF` | approx | Standard light presentation background | |
| 30 | | surface | `#F4F6F8` | approx | Light gray card and module surfaces | |
| 31 | |
| 32 | The two symbol colors are exact pixel samples from the bundled raster asset, but remain `approx` because no authoritative token values are bundled. The neutral presentation colors are also practical approximations, not claims about official POWERCHINA design tokens. |
| 33 | |
| 34 | ## III. Typography |
| 35 | |
| 36 | | Role | Family | Weight | |
| 37 | |---|---|---| |
| 38 | | title | `"Microsoft YaHei", "微软雅黑", "SimHei", Arial, sans-serif` | 700 | |
| 39 | | body | `"Microsoft YaHei", "微软雅黑", Arial, sans-serif` | 400 | |
| 40 | | data | `Arial, "Microsoft YaHei", sans-serif` | 600-700 | |
| 41 | |
| 42 | Use PowerPoint-safe CJK fonts by default. Keep English technical labels in Arial when they function as engineering annotations or dashboard labels. |
| 43 | |
| 44 | ## IV. Logo |
| 45 | |
| 46 | This preset defaults to the POWERCHINA group as the presenting entity. Subsidiary marks are explicit alternates only when that subsidiary owns the presentation; pick one presenting entity per deck. |
| 47 | |
| 48 | | File | Form | Usage | |
| 49 | |---|---|---| |
| 50 | | `../images/电建logo.png` | POWERCHINA group symbol / primary mark (234x236) | Cover, ending, and compact brand moments where the group identity is required | |
| 51 | | `../images/中国水务logo.png` | China Water logo lockup (1108x190) | Subsidiary-led water-business reports; cover or ending lockup | |
| 52 | | `../images/华东院logo.png` | East China Institute logo lockup (1438x300) | Institute-led technical reports and engineering proposals | |
| 53 | | `../images/水电三局logo.png` | Sinohydro Bureau 3 logo lockup (629x75) | Bureau-led project reports and construction updates | |
| 54 | |
| 55 | - Cover / ending: use the selected primary logo at readable size. |
| 56 | - Per-page header: optional; use a compact logo only when it does not crowd the title bar. |
| 57 | - Do not mix the group mark and several subsidiary marks as routine page chrome. Use co-branding only when the presentation brief explicitly requires it. |
| 58 | - If a subsidiary needs materially different colors, typography, or recurring identity rules, create a separate brand workspace for that entity. |
| 59 | - Dark backgrounds: prefer white/inverted treatment when available; otherwise place the logo on a white backing plate. |
| 60 | - Clearspace: leave at least 0.5x logo height around the mark or lockup. |
| 61 | - External publication must follow the owner-provided trademark and visual-identity permissions; packaging these assets does not grant usage rights. |
| 62 | |
| 63 | ## V. Voice & Tone |
| 64 | |
| 65 | - Formality: formal |
| 66 | - Person: organization-first, "we / 我们" when speaking as the company |
| 67 | - Emoji: avoid |
| 68 | - Abbreviations: spell out Chinese organization names on first use; POWERCHINA is acceptable after first mention |
| 69 | - Style: emphasize engineering reliability, delivery capability, safety, scale, and public-sector credibility |
| 70 | |
| 71 | ## VI. Icon Style |
| 72 | |
| 73 | - Preference: filled or sturdy stroke icons |
| 74 | - Recommended libraries: `tabler-filled`, `chunk-filled`, or `tabler-outline` with heavier stroke |
| 75 | - Avoid thin decorative icons for engineering / construction content; prefer solid symbols, process arrows, infrastructure metaphors, and chart-friendly pictograms. |
| 76 | - This icon guidance is a presentation convention, not an official POWERCHINA icon token set. |
| 77 |