| 1 | --- |
| 2 | brand_id: 中国电信 |
| 3 | kind: brand |
| 4 | summary: China Telecom brand identity for digital infrastructure, government-enterprise solutions, transformation planning, and corporate reporting |
| 5 | primary_color: "#004EA2" |
| 6 | --- |
| 7 | |
| 8 | # China Telecom (中国电信) Brand Specification |
| 9 | |
| 10 | > Identity-only preset. No SVG page roster; pages are composed freely under these brand constraints. |
| 11 | |
| 12 | ## I. Brand Overview |
| 13 | |
| 14 | | Property | Value | |
| 15 | |---|---| |
| 16 | | Brand Name | China Telecom / 中国电信 | |
| 17 | | Use Cases | Digital infrastructure reports, government-enterprise solutions, transformation planning, corporate reporting, and service presentations | |
| 18 | | Tone | Formal, trusted, service-oriented, technically credible | |
| 19 | | Sources | Bundled China Telecom logo for literal color evidence; [China Telecom official website](https://www.chinatelecom.com.cn/), reviewed 2026-07-13 | |
| 20 | |
| 21 | ## II. Color Scheme |
| 22 | |
| 23 | | Role | HEX | Provenance | Notes | |
| 24 | |---|---|---|---| |
| 25 | | primary | `#004EA2` | approx | Dominant blue sampled from the bundled raster China Telecom logo | |
| 26 | | text | `#1F2937` | approx | Primary body text on light backgrounds | |
| 27 | | muted-text | `#6B7280` | approx | Secondary descriptions and annotations | |
| 28 | | bg | `#FFFFFF` | approx | Standard light presentation background | |
| 29 | | surface | `#F8FAFC` | approx | Light card and module surfaces | |
| 30 | | border | `#E5E7EB` | approx | Dividers, table borders, and restrained technical grids | |
| 31 | |
| 32 | The primary blue is an exact pixel sample from the bundled raster logo, but remains `approx` because no authoritative token value is bundled. The neutrals are presentation conventions. Red accents found in individual retained decks are deck-specific and must not be promoted to a default China Telecom brand color without stronger evidence. |
| 33 | |
| 34 | ## III. Typography |
| 35 | |
| 36 | | Role | Family | Weight | |
| 37 | |---|---|---| |
| 38 | | title | `"Microsoft YaHei", "微软雅黑", "SimHei", Arial, sans-serif` | 700 | |
| 39 | | body | `"Microsoft YaHei", "微软雅黑", Arial, sans-serif` | 400 | |
| 40 | | data | `Arial, "Microsoft YaHei", sans-serif` | 600-700 | |
| 41 | |
| 42 | Use PowerPoint-safe CJK fonts by default. Keep English technical labels, network standards, and data labels in Arial where that improves scanning. This preset does not bundle or automatically embed proprietary fonts. |
| 43 | |
| 44 | ## IV. Logo |
| 45 | |
| 46 | The bundled asset is the default China Telecom corporate lockup. Use it unmodified and keep product, campaign, and event identities out of the base brand preset. |
| 47 | |
| 48 | | File | Form | Usage | |
| 49 | |---|---|---| |
| 50 | | `../images/logo.png` | China Telecom corporate lockup (252x69) | Cover, ending, and restrained page-header branding | |
| 51 | |
| 52 | - Cover / ending: use the full lockup at a readable size. |
| 53 | - Content pages: use the lockup only when the title area has sufficient space; avoid repeating it as oversized decoration. |
| 54 | - Keep clearspace around the lockup and avoid busy image backgrounds. |
| 55 | - On dark backgrounds, use an owner-approved reverse asset when supplied; otherwise place this logo on a clean white backing plate. |
| 56 | - Do not substitute 5G, campaign, slogan, or event assets for the corporate lockup unless the presentation scope explicitly calls for that identity. |
| 57 | - External publication must follow the owner's trademark and asset permissions; packaging the logo does not grant usage rights. |
| 58 | |
| 59 | ## V. Voice & Tone |
| 60 | |
| 61 | - Formality: formal-neutral |
| 62 | - Person: organization-first, "we / 我们" only when speaking as China Telecom |
| 63 | - Emoji: avoid |
| 64 | - Abbreviations: spell out organization and service names on first use; retain standard network terms such as 5G when context is clear |
| 65 | - Style: emphasize service reliability, secure infrastructure, customer value, public responsibility, and measurable digital outcomes |
| 66 | |
| 67 | ## VI. Icon Style |
| 68 | |
| 69 | - Preference: clean stroke or solid geometric icons |
| 70 | - Recommended libraries: `tabler-outline`, `lucide`, or one consistent filled family when higher visual weight is needed |
| 71 | - Prefer network, cloud, security, service, data, infrastructure, and industry-solution metaphors. Avoid decorative telecom waves that could be mistaken for an official mark. |
| 72 | - This icon guidance is a presentation convention, not an official China Telecom icon token set. |
| 73 |