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| 2 | <!-- P13 Contemporary Brands · dense · 3x2 brand logo grid --> |
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| 7 | |
| 8 | <g id="header"> |
| 9 | <text x="64" y="60" font-family="Arial, "Microsoft YaHei", sans-serif" font-size="11" fill="#999999" letter-spacing="2">P · 13</text> |
| 10 | <text x="64" y="120" font-family=""Arial Black", "Microsoft YaHei", sans-serif" font-size="32" font-weight="900" fill="#1A1A1A">当代品牌的瑞士血脉</text> |
| 11 | <text x="64" y="148" font-family="Arial, "Microsoft YaHei", sans-serif" font-size="14" fill="#666666" letter-spacing="2">SIX BRANDS WHERE THE SWISS GRID STILL LIVES</text> |
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| 13 | </g> |
| 14 | |
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| 17 | |
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| 19 | <line x1="96" y1="240" x2="384" y2="240" stroke="#1A1A1A" stroke-width="1"/> |
| 20 | <use data-icon="simple-icons/apple" x="96" y="266" width="56" height="56" fill="#1A1A1A"/> |
| 21 | <text x="168" y="296" font-family=""Arial Black", "Microsoft YaHei", sans-serif" font-size="22" font-weight="900" fill="#1A1A1A">Apple</text> |
| 22 | <text x="168" y="318" font-family="Arial, "Microsoft YaHei", sans-serif" font-size="11" fill="#666666" letter-spacing="2">CUPERTINO · 1976</text> |
| 23 | <text x="96" y="370" font-family="Arial, "Microsoft YaHei", sans-serif" font-size="13" fill="#666666"> |
| 24 | <tspan x="96" dy="0">极简理性的产品语言</tspan> |
| 25 | <tspan x="96" dy="20">从早期 Keynote 到 HIG</tspan> |
| 26 | <tspan x="96" dy="20">瑞士血脉最显眼的继承者</tspan> |
| 27 | </text> |
| 28 | </g> |
| 29 | |
| 30 | <g id="brand-google"> |
| 31 | <line x1="528" y1="240" x2="816" y2="240" stroke="#1A1A1A" stroke-width="1"/> |
| 32 | <use data-icon="simple-icons/google" x="528" y="266" width="56" height="56" fill="#1A1A1A"/> |
| 33 | <text x="600" y="296" font-family=""Arial Black", "Microsoft YaHei", sans-serif" font-size="22" font-weight="900" fill="#1A1A1A">Google</text> |
| 34 | <text x="600" y="318" font-family="Arial, "Microsoft YaHei", sans-serif" font-size="11" fill="#666666" letter-spacing="2">MOUNTAIN VIEW · 1998</text> |
| 35 | <text x="528" y="370" font-family="Arial, "Microsoft YaHei", sans-serif" font-size="13" fill="#666666"> |
| 36 | <tspan x="528" dy="0">Material 设计系统</tspan> |
| 37 | <tspan x="528" dy="20">8dp 网格 + 几何字体</tspan> |
| 38 | <tspan x="528" dy="20">把瑞士工程化到移动端</tspan> |
| 39 | </text> |
| 40 | </g> |
| 41 | |
| 42 | <g id="brand-spotify"> |
| 43 | <line x1="960" y1="240" x2="1216" y2="240" stroke="#1A1A1A" stroke-width="1"/> |
| 44 | <use data-icon="simple-icons/spotify" x="960" y="266" width="56" height="56" fill="#1A1A1A"/> |
| 45 | <text x="1032" y="296" font-family=""Arial Black", "Microsoft YaHei", sans-serif" font-size="22" font-weight="900" fill="#1A1A1A">Spotify</text> |
| 46 | <text x="1032" y="318" font-family="Arial, "Microsoft YaHei", sans-serif" font-size="11" fill="#666666" letter-spacing="2">STOCKHOLM · 2006</text> |
| 47 | <text x="960" y="370" font-family="Arial, "Microsoft YaHei", sans-serif" font-size="13" fill="#666666"> |
| 48 | <tspan x="960" dy="0">杂志感的版面语法</tspan> |
| 49 | <tspan x="960" dy="20">大字号 · 网格分块</tspan> |
| 50 | <tspan x="960" dy="20">把音乐变成视觉故事</tspan> |
| 51 | </text> |
| 52 | </g> |
| 53 | |
| 54 | <g id="brand-airbnb"> |
| 55 | <line x1="96" y1="480" x2="384" y2="480" stroke="#1A1A1A" stroke-width="1"/> |
| 56 | <use data-icon="simple-icons/airbnb" x="96" y="506" width="56" height="56" fill="#1A1A1A"/> |
| 57 | <text x="168" y="536" font-family=""Arial Black", "Microsoft YaHei", sans-serif" font-size="22" font-weight="900" fill="#1A1A1A">Airbnb</text> |
| 58 | <text x="168" y="558" font-family="Arial, "Microsoft YaHei", sans-serif" font-size="11" fill="#666666" letter-spacing="2">SAN FRANCISCO · 2008</text> |
| 59 | <text x="96" y="610" font-family="Arial, "Microsoft YaHei", sans-serif" font-size="13" fill="#666666"> |
| 60 | <tspan x="96" dy="0">DLS 设计语言系统</tspan> |
| 61 | <tspan x="96" dy="20">模数 grid + 极简识别</tspan> |
| 62 | <tspan x="96" dy="20">摄影也走客观纪实路线</tspan> |
| 63 | </text> |
| 64 | </g> |
| 65 | |
| 66 | <g id="brand-ibm"> |
| 67 | <line x1="528" y1="480" x2="816" y2="480" stroke="#D9251D" stroke-width="2"/> |
| 68 | <use data-icon="simple-icons/ibm" x="528" y="506" width="56" height="56" fill="#D9251D"/> |
| 69 | <text x="600" y="536" font-family=""Arial Black", "Microsoft YaHei", sans-serif" font-size="22" font-weight="900" fill="#D9251D">IBM</text> |
| 70 | <text x="600" y="558" font-family="Arial, "Microsoft YaHei", sans-serif" font-size="11" fill="#666666" letter-spacing="2">ARMONK · 1911</text> |
| 71 | <text x="528" y="610" font-family="Arial, "Microsoft YaHei", sans-serif" font-size="13" fill="#666666"> |
| 72 | <tspan x="528" dy="0">JMB 1967 起任 IBM 顾问</tspan> |
| 73 | <tspan x="528" dy="20">Paul Rand 同期接手识别</tspan> |
| 74 | <tspan x="528" dy="20">直系瑞士血统案例</tspan> |
| 75 | </text> |
| 76 | </g> |
| 77 | |
| 78 | <g id="brand-lufthansa"> |
| 79 | <line x1="960" y1="480" x2="1216" y2="480" stroke="#1A1A1A" stroke-width="1"/> |
| 80 | <use data-icon="simple-icons/lufthansa" x="960" y="506" width="56" height="56" fill="#1A1A1A"/> |
| 81 | <text x="1032" y="536" font-family=""Arial Black", "Microsoft YaHei", sans-serif" font-size="22" font-weight="900" fill="#1A1A1A">Lufthansa</text> |
| 82 | <text x="1032" y="558" font-family="Arial, "Microsoft YaHei", sans-serif" font-size="11" fill="#666666" letter-spacing="2">COLOGNE · 1955</text> |
| 83 | <text x="960" y="610" font-family="Arial, "Microsoft YaHei", sans-serif" font-size="13" fill="#666666"> |
| 84 | <tspan x="960" dy="0">Otl Aicher 1962 VI</tspan> |
| 85 | <tspan x="960" dy="20">乌尔姆系统化设计标杆</tspan> |
| 86 | <tspan x="960" dy="20">基本沿用至今 60 余年</tspan> |
| 87 | </text> |
| 88 | </g> |
| 89 | |
| 90 | <g id="page-footer"> |
| 91 | <text x="1216" y="688" font-family="Arial, "Microsoft YaHei", sans-serif" font-size="11" fill="#999999" text-anchor="end" letter-spacing="1">13 / 14</text> |
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| 94 |