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| 2 | <defs> |
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| 17 | </defs> |
| 18 | |
| 19 | <!-- Background image --> |
| 20 | <image href="../images/roadmap_bg.png" x="0" y="0" width="1280" height="720" preserveAspectRatio="xMidYMid slice"/> |
| 21 | |
| 22 | <!-- Dark overlay --> |
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| 30 | <circle cx="640" cy="360" r="200" fill="#FFFFFF" fill-opacity="0.02"/> |
| 31 | |
| 32 | <!-- Core message --> |
| 33 | <text x="640" y="170" text-anchor="middle" font-family="'Helvetica Neue', Arial, sans-serif" font-size="36" font-weight="bold" fill="#FFFFFF" letter-spacing="-0.5"> |
| 34 | Customer Retention Is the Highest-ROI |
| 35 | </text> |
| 36 | <text x="640" y="218" text-anchor="middle" font-family="'Helvetica Neue', Arial, sans-serif" font-size="36" font-weight="bold" fill="#FFFFFF" letter-spacing="-0.5"> |
| 37 | Growth Lever for Kimsoong Europe |
| 38 | </text> |
| 39 | |
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| 41 | <rect x="380" y="238" width="520" height="3" fill="url(#accentLine)"/> |
| 42 | |
| 43 | <!-- Strategic statement --> |
| 44 | <text x="640" y="285" text-anchor="middle" font-family="Georgia, 'Times New Roman', serif" font-size="20" fill="#FFFFFF" fill-opacity="0.85" font-style="italic"> |
| 45 | "Transforming 15% repeat buyers into 30%+ is achievable |
| 46 | </text> |
| 47 | <text x="640" y="312" text-anchor="middle" font-family="Georgia, 'Times New Roman', serif" font-size="20" fill="#FFFFFF" fill-opacity="0.85" font-style="italic"> |
| 48 | within 12 months with a phased, data-driven loyalty programme." |
| 49 | </text> |
| 50 | |
| 51 | <!-- Three imperatives --> |
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| 53 | |
| 54 | <!-- Imperative 1 --> |
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| 56 | <text x="260" y="397" font-family="'Helvetica Neue', Arial, sans-serif" font-size="18" font-weight="bold" fill="#E8A838">1</text> |
| 57 | <text x="285" y="397" font-family="'Helvetica Neue', Arial, sans-serif" font-size="18" font-weight="bold" fill="#FFFFFF">Fix after-sales service first</text> |
| 58 | <text x="260" y="420" font-family="'Helvetica Neue', Arial, sans-serif" font-size="14" fill="#FFFFFF" fill-opacity="0.7"> |
| 59 | It's the #1 reason customers leave — 26% churn is directly service-related |
| 60 | </text> |
| 61 | |
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| 67 | <text x="260" y="469" font-family="'Helvetica Neue', Arial, sans-serif" font-size="18" font-weight="bold" fill="#2D8A4E">2</text> |
| 68 | <text x="285" y="469" font-family="'Helvetica Neue', Arial, sans-serif" font-size="18" font-weight="bold" fill="#FFFFFF">Build data capability</text> |
| 69 | <text x="260" y="492" font-family="'Helvetica Neue', Arial, sans-serif" font-size="14" fill="#FFFFFF" fill-opacity="0.7"> |
| 70 | 40% questionnaire return rate is a strategic blind spot — the branded pen closes this gap at minimal cost |
| 71 | </text> |
| 72 | |
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| 75 | |
| 76 | <!-- Imperative 3 --> |
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| 78 | <text x="260" y="541" font-family="'Helvetica Neue', Arial, sans-serif" font-size="18" font-weight="bold" fill="#FFFFFF">3</text> |
| 79 | <text x="285" y="541" font-family="'Helvetica Neue', Arial, sans-serif" font-size="18" font-weight="bold" fill="#FFFFFF">Phase financial incentives after service foundation</text> |
| 80 | <text x="260" y="556" font-family="'Helvetica Neue', Arial, sans-serif" font-size="14" fill="#FFFFFF" fill-opacity="0.7"> |
| 81 | Discounts and trade-ins amplify — but cannot substitute for — a strong service experience |
| 82 | </text> |
| 83 | |
| 84 | <!-- Call to action --> |
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| 86 | <text x="640" y="621" text-anchor="middle" font-family="'Helvetica Neue', Arial, sans-serif" font-size="18" font-weight="bold" fill="#1A3A5C"> |
| 87 | Approve Q1 Launch of Phase 1 Quick Wins |
| 88 | </text> |
| 89 | |
| 90 | <!-- Footer --> |
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| 92 | <text x="60" y="700" font-family="'Helvetica Neue', Arial, sans-serif" font-size="11" fill="#FFFFFF" fill-opacity="0.4">Kimsoong Customer Services Department | European Headquarters</text> |
| 93 | <text x="1100" y="700" font-family="'Helvetica Neue', Arial, sans-serif" font-size="10" fill="#FFFFFF" fill-opacity="0.3">CONFIDENTIAL</text> |
| 94 | <text x="1220" y="700" text-anchor="end" font-family="'Helvetica Neue', Arial, sans-serif" font-size="11" fill="#FFFFFF" fill-opacity="0.4">10</text> |
| 95 | </svg> |
| 96 |