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| 18 | |
| 19 | <!-- Page title --> |
| 20 | <text x="60" y="58" font-family="'Helvetica Neue', Arial, sans-serif" font-size="30" font-weight="bold" fill="#1A3A5C"> |
| 21 | Strong Brand Assets Provide Foundation for Loyalty Strategy |
| 22 | </text> |
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| 26 | <text x="80" y="106" font-family="'Helvetica Neue', Arial, sans-serif" font-size="14" fill="#FFFFFF"> |
| 27 | Brand equity is high — the gap is in post-purchase experience, not product appeal. Kimsoong's eco-conscious image and value positioning are strategic differentiators. |
| 28 | </text> |
| 29 | |
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| 35 | <!-- Brand Strengths --> |
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| 37 | <text x="592" y="172" font-family="'Helvetica Neue', Arial, sans-serif" font-size="20" font-weight="bold" fill="#1A3A5C">Brand Strengths</text> |
| 38 | <text x="592" y="198" font-family="'Helvetica Neue', Arial, sans-serif" font-size="16" fill="#2C3E50"> |
| 39 | <tspan x="592" dy="0">• Reputation for reliability at competitive prices</tspan> |
| 40 | <tspan x="592" dy="24">• Standard "extras" included (competitors charge extra)</tspan> |
| 41 | <tspan x="592" dy="24">• Strong eco-conscious brand image</tspan> |
| 42 | </text> |
| 43 | |
| 44 | <!-- European Footprint --> |
| 45 | <use data-icon="tabler-filled/car" x="555" y="270" width="28" height="28" fill="#1A3A5C"/> |
| 46 | <text x="592" y="292" font-family="'Helvetica Neue', Arial, sans-serif" font-size="20" font-weight="bold" fill="#1A3A5C">European Footprint</text> |
| 47 | <text x="592" y="318" font-family="'Helvetica Neue', Arial, sans-serif" font-size="16" fill="#2C3E50"> |
| 48 | <tspan x="592" dy="0">• HQ near Paris; franchises across most EU countries</tspan> |
| 49 | <tspan x="592" dy="24">• Sales + Service + Tyres/Exhausts + Used Cars</tspan> |
| 50 | <tspan x="592" dy="24">• 10-year market share growth at lower end</tspan> |
| 51 | </text> |
| 52 | |
| 53 | <!-- R&D Pipeline --> |
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| 55 | <text x="592" y="412" font-family="'Helvetica Neue', Arial, sans-serif" font-size="20" font-weight="bold" fill="#1A3A5C">R&D Pipeline</text> |
| 56 | <text x="592" y="438" font-family="'Helvetica Neue', Arial, sans-serif" font-size="16" fill="#2C3E50"> |
| 57 | <tspan x="592" dy="0">• "Eco-car" with alternative power source in development</tspan> |
| 58 | <tspan x="592" dy="24">• Major donations to environmental groups</tspan> |
| 59 | <tspan x="592" dy="24">• Positions brand for future green regulation compliance</tspan> |
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| 61 | |
| 62 | <!-- Cost model note --> |
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| 65 | <text x="118" y="579" font-family="'Helvetica Neue', Arial, sans-serif" font-size="16" font-weight="bold" fill="#1A3A5C">Loyalty Programme Cost Model: </text> |
| 66 | <text x="400" y="579" font-family="'Helvetica Neue', Arial, sans-serif" font-size="16" fill="#2C3E50">50/50 cost-sharing between head office and European franchises — minimises per-unit investment risk</text> |
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| 71 | <text x="112" y="641" font-family="'Helvetica Neue', Arial, sans-serif" font-size="14" fill="#E74C3C" font-weight="bold">Key Constraint: </text> |
| 72 | <text x="240" y="641" font-family="'Helvetica Neue', Arial, sans-serif" font-size="14" fill="#2C3E50">Profit pressure means objectives must be achieved at low cost — high-ROI initiatives are essential</text> |
| 73 | |
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| 76 | <text x="60" y="710" font-family="'Helvetica Neue', Arial, sans-serif" font-size="11" fill="#95A5A6">Source: Kimsoong European HQ Briefing</text> |
| 77 | <text x="1100" y="710" font-family="'Helvetica Neue', Arial, sans-serif" font-size="10" fill="#95A5A6">CONFIDENTIAL</text> |
| 78 | <text x="1220" y="710" text-anchor="end" font-family="'Helvetica Neue', Arial, sans-serif" font-size="11" fill="#95A5A6">3</text> |
| 79 | </svg> |
| 80 |