| 1 | [Transition] Based on this diagnosis, we propose a four-pillar strategic framework. |
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| 3 | At the centre is the Customer Loyalty Programme itself. It radiates into four interconnected objectives. [Pause] |
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| 5 | First: Build long-term relationships to increase profits — moving from transactional to relational. Second: Increase customer loyalty — our target is to move repeat buyer rate from 15% to 30% or above. Third: Accurate buyer profiling — data-driven decisions require better data. Fourth: Staff engagement — because service excellence requires frontline buy-in. |
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| 7 | The cost model is pragmatic: 50/50 shared between head office and European franchises. This minimises per-unit investment risk while ensuring aligned incentives. |
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| 9 | [Scan Room] |
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| 11 | Key points: ① Four pillars: Relationships, Loyalty, Profiling, Engagement ② Target: 15% → 30%+ repeat rate ③ 50/50 cost-sharing model |
| 12 | Duration: 2 minutes |