| 1 | [Transition] Now, let's map what customers want against what they're actually getting. |
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| 3 | This matrix plots customer priority ranking against satisfaction level. [Data] Economy and price — our top two customer priorities — show strong satisfaction. Reliability, ranked third, also performs well. Kimsoong's value proposition is working where it matters most. |
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| 5 | [Pause] But look at after-sales service. It ranks fourth in customer priorities — meaning customers genuinely care about it. Yet only 33% rate it as Good or above. 61% rate it merely Fair, and 6% rate it Poor. [Benchmark] That's a 67% dissatisfaction rate on a high-priority service element. |
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| 7 | One data quality note: our questionnaire return rate is only 40%. [Scan Room] The real picture could be even worse than what we're seeing. |
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| 9 | Key points: ① After-sales: high priority, critically low satisfaction ② 67% dissatisfied (Fair + Poor combined) ③ 40% questionnaire return rate — data quality gap |
| 10 | Duration: 2 minutes |